Marcelo Zylberberg
ACD _ Concept & Copy
marcelozylberberg@gmail.com
+971527430243
+3127907859
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ACD _ Wunderman Thompson - Dubai
Xbox, Microsoft, Dubai Tourism, Liv Bank, Kit Kat, Jotun
ACD _ Serviceplan - Dubai
Toyota
Sr Copywriter _ MullenLowe - Dubai
Pizza Hut, Renault, INFINITI, Warner Bros World, MAF
Freelancer -
Publicis, Y&R, Livingroom
Jr Copywriter _ LOLA MullenLowe - Barcelona
SEAT, Cornetto, Magnum, AXE
Copy Supervisor _ Squadro Ideias - Rio de Janeiro
Citroën, Ortobom
Hi, I’m from Brazil!
I've been privileged to have lived in different countries: the UAE, the Netherlands, Spain, the USA, and for a short period in Canada.
My wife is Dutch; my daughters were born in Dubai.
We literally don’t speak the same language at home.
I somehow manage to convince people to pay me for thinking.
No complaints there.
_Now ACD @ Wunderman Thompson Dubai_
Awards + Recognitions
+ Cannes Lions _
2023 - Brand Activation & Experience - Shortlist “Heinz - The Unstainable Thobe”
2023 - PR - Shortlist “Heinz - The Unstainable Thobe”
2023 - Social Media & Influencers - Shortlist “Heinz - The Unstainable Thobe”
+ D&AD _
2023 - Commerce - Shortlist “Heinz - The Unstainable Thobe”
+ The One Show _
2023 - Print & Promotion - Merit “Heinz - The Unstainable Thobe”
2023 - Cultural Driver - Shortlist “Heinz - The Unstainable Thobe”
2023 - Direct Marketing - Shortlist “Heinz - The Unstainable Thobe”
2023 - IP & Product Design - Shortlist “Heinz - The Unstainable Thobe”
2023 - PR - Shortlist “Heinz - The Unstainable Thobe”
2023 - Social Media - Shortlist “Heinz - The Unstainable Thobe”
2023 - Creative Use of Data - Shortlist “FC Hogar & Deco - The Passion Calculator”
+ Clio Awards _
2023 - Design - Bronze “Heinz - The Unstainable Thobe”
+ NY Festivals _
2023 - Pushing Culture - Finalist “Heinz - The Unstainable Thobe”
2023 - Package & Product Design - Finalist “Heinz - The Unstainable Thobe”
2023 - Digital/Mobile - Finalist “stc - Baity Battle”
2023 - Branded Content/Entertainment - Shortlist “stc - Baity Battle”
2023 - Activation & Engagement - Shortlist “stc - Baity Battle”
2023 - Avant-Garde/Innovative - Shortlist “Heinz - The Unstainable Thobe”
+ Dubai Lynx _
2024 - Design - Silver “stc - Baity Battle”
2024 - Brand Experience & Activation - Bronze “stc - Baity Battle”
2024 - Healthcare - Bronze “stc - Hearing Trade”
2024 - Brand Experience & Activation - Shortlist “stc - Baity Battle”
2024 - Digital - Shortlist “stc - Baity Battle”
2024 - Brand Experience & Activation - Shortlist “stc - Hearing Trade”
2024 - Direct - Shortlist “stc - Hearing Trade”
2023 - Brand Experience & Activation - Grand Prix “Heinz - The Unstainable Thobe”
2023 - Brand Experience & Activation - Silver “Heinz - The Unstainable Thobe”
2023 - Creative Strategy - Silver “Heinz - The Unstainable Thobe”
2023 - PR - Silver “Heinz - The Unstainable Thobe”
2023 - PR - Bronze “Heinz - The Unstainable Thobe”
2023 - Single Market Campaign - Shortlist “Heinz - The Unstainable Thobe”
2023 - Social & Influencer - Shortlist “Heinz - The Unstainable Thobe”
2023 - Direct - Shortlist “Heinz - The Unstainable Thobe”
2023 - Direct - Shortlist “Heinz - The Unstainable Thobe”
2019 - Digital Content - Shortlist “Pizza Hut - Best Meter in the World”
2019 - Print - Shortlist “INFINITI - Pakistani Truck”
2019 - Use of Print - Shortlist “INFINITI - My First INFINITI Ad”
+ EPICA Awards _
2023 - Food - Silver “Heinz - The Unstainable Thobe”
2023 - Social Networks - Bronze “Heinz - The Unstainable Thobe”
2021 - Print - Finalist “KitKat - Breakmarks” x3
+ AdStars _
2021 - Design - Shortlist “KitKat - Breakmarks” x3
+ Athar _
2024 - Innovative Campaign - Shortlist “stc - Baity Battle”
2024 - National Holiday Campaign - Shortlist “stc - Baity Battle”
2024 - Partnership Campaign - Shortlist “stc - Baity Battle”
2024 - Empowerment Campaign - Shortlist “stc - Hearing Trade”
2024 - Sustainability Campaign - Shortlist “stc - Hearing Trade”
2024 - Transformation Campaign - Shortlist “stc - Hearing Trade”
+ MENA Effies _
2024 - Internet & Telecom - Shortlist “stc - Hearing Trade”
2022 - B2B - Shortlist “Microsoft - Trusted Cloud”
2019 - Food Category - Bronze “Pizza Hut - Best Meter in the World”
+ Loeries _
2019 - Print - Silver “INFINITI - Pakistani Truck”
2019 - Print - Bronze “Dulux - Mena Colors_Oman”
2019 - Print - Bronze “Dulux - Mena Colors_Dubai”
+ The Internationalist _
2019 - Media - Silver “INFINITI - My First INFINITI Ad”
+ Lürzer’s Archive _
2/2023 - “Heinz - The Unstainable Thobe”
2/2019 - “Dulux - Mena Colors”
3/2019 - “INFINITI - Pakistani Truck”
+ Campaign Magazine ME _
2019 - Top 10 Film Campaigns “The Earth Monster”