Burger King was launching the first Whopper without any artificial additives in Turkey. That meant that people were eating just the ingredients they could see.

But in advertising, what you see is not what you get, especially when it comes to fast food. Glue, paint, and shoe polish in food styling. Photoshop and retouching in post.

If BK was removing anything artificial from the Whopper, we wouldn’t be the ones adding anything to it.

So, we used the rawest media of all: polaroids.