>> Limo: The Best Meter in the World, Pizza Hut
Pizza Hut Middle East had a new product to launch: the Limo, a one-meter long pizza.
Our mission was to get people to agree that not only one meter of pizza wasn't too much, but it was indeed necessary.
We created The Best Meter in the World, a 360º campaign that showed people how great this product was.
Focusing on social media, we turned the Limo into a huge success, with 175,000+ pizzas sold and millions of impressions of our content.
This campaign was awarded at the Effies MENA and shortlisted at the Dubai Lynx.
