The thobe, kandura, or dishdasha, are the national garments for men in the Arabian Gulf. They must be kept pristine white.

A dirty thobe reflects poorly on the man wearing it. It shows disrespect towards a centuries-old tradition.

In a region where tradition has tremendous influence, men have become selective of what they eat to protect their thobes–and ketchup is a top threat.

The Unstainable Thobe is here to give Arab men the freedom to eat fearlessly once and for all.