>> Baity Battle, Saudi Telecom Company

Research shows that 99% of gamers lose track of time when playing.
So what can be a minor inconvenience on a regular day, becomes a real problem during Ramadan.

With long hours of fasting and strict meal times, this is a month to mind every minute. Baity Games is stc’s fastest internet connection, perfect for a seamless gaming experience–but terrible for keeping track of time.

So, it was our duty to help fasting gamers know when meal time was approaching.

We created the first Fortnite mode synced with real-time. So players could tell when it was time to stop playing and start eating just by looking at the skyline of our Saudi Arabia-inspired map.

Baity Battle Case Study

Baity Battle Launch Video

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