Winter in the UK is dark, wet, and way too cold. Meanwhile, Dubai is basking in perfect sunshine. So why stay wrapped in blankets when a beach is just a short flight away?

To find out, we teamed up with Google for Dubai Tourism’s first humor-driven campaign. Starring Dr. Peter Why, a quirky observer of British winter behavior, the films hilariously capture the daily struggles of cold-weather life.

Fueled by Google search trends and authentic British wit, the campaign doesn’t just show Dubai’s sunny side—it playfully disrupts winter routines. Each film is timed to appear when audiences are making the most common cold-weather searches.