Argentina is famous around the world for its legendary players and passionate football style. A passion that goes beyond pitch lines.

Argentinian fans are known as the most enthusiastic and impressive–in and out of the stadiums. And the World Cup is the apex of their love for the national team.

That means while the players were in action in Qatar 2022, no furniture was safe in living rooms in Argentina.

We created an algorithm that gave discounts proportional to the passion generated at every moment of the Argentina games.