>> The Earth Monster,
Majid Al Futtaim

The Gulf Region is notorious for controlling an enormous reserve of oil and gas - two highly polluting and unsustainable energy sources.
With so much power, it's common for cities like Dubai to overuse electricity, keeping bright lights on day and night.

Luckily, the younger generations in the region get more and more aware of the issue.

We created a film that promotes the Earth Hour, using a style that appeals to new generations while connecting them to City Centre, one of the biggest shopping mall chains in the Middle East.

The work was selected as one of the top 20 films of 2019 in the region, by Campaign Magazine, Middle East.

Film _ MullenLowe, Dubai