Serviceplan set up a strategy to guide Toyota's communication in KSA for years to come, and we had to make sure people would stick to the plan.

We came up with an engaging and visually astonishing Brand Playbook that told the whole story of how a man built an empire from the sand.

We went to the same area where the company was born to collect samples of the sand. We used it to produce a book that carried the same spirit as the company. Literally.

Internal Communication _ Serviceplan, Dubai