>> Breakmarks, KitKat
2020 and 2021 have been rough for the entire world. Those who got stuck at home for extended lengths of time were the lucky ones.
To fight the boredom, many have resorted to new hobbies - many of them of questionable taste.
With many brands offering encouraging words, KitKat decided to remind everyone that it’s important to have a break - and a smile, to get through all this.
>> Pakistani Truck, INFINITI
The New INFINITI QX50 with Predictive Forward Collision Warning.
The ad targets Pakistani drivers, the nationality involved in the highest number of road accidents in the UAE. It features a traditional painting style, commonly found on trucks driving the roads of Pakistan.
The work was selected for Lürzer’s Archive magazine. It was awarded at the Loeries and shortlisted at the Dubai Lynx.
>> MENA Colours, Dulux
Under extremely high temperatures, it is wise to paint the exterior of buildings and houses in light colors, like white.
In the Middle East, that's precisely what happens. And with cities exposed to sun, sand, and wind for most of the year, white paint quickly becomes beige or yellow-ish, just like the desert around them.
With monochromatic landscapes, Dulux’s arrival to the region was more than welcome. With vivid colors, it could bring more life to homes around the area.
The work was selected for Lürzer’s Archive magazine. It was awarded at the Loeries.
>> Hidden Dangers, Toyota
Saudis' favorite outdoor activity is dune bashing in the desert, where they can drive freely. Or so they think. Despite its name, the desert is full of hidden threats.
Luckily, the Land Cruiser has safety features that protect them from every danger.
