In Spain, cars are not a goal for young adults. As a matter of fact, they are hardly interested in them.

With an efficient transportation system and salaries that won't allow them to own much, they prefer to move around on public transportation.

Our challenge was to get them interested in the SEAT Ibiza, the perfect first car for young adults. So, we created a Valentine's Day campaign, talking about what they love: hooking up.

Digital, Brand Activation _ LOLA MullenLowe, Barcelona